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Privacy Policy

Website Privacy Policy (January 2023)

  1. Introduction


Vital Pet Group is committed to preserving the privacy of every visitor to its website. Please read this Privacy Policy to understand how we use and protect the personal information that you provide to us.


All references in this Privacy Policy to the "Website" refer to this website; to "we", "us" and "our" refer to Vital Pet Group (which term shall mean Vital Pet Group Limited (No. 5282362) and/or any subsidiary or holding company of Vital Pet Group Limited and any subsidiary of any such holding company mean) and to "you" and "your" are to you, the user.

  1. Use of Information


Please note that by using this Website, we may collect, store and use the following kinds of personal data relating to you: (a) information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type, referral source, length of visit and number of page views); (b) information that you provide to us for the purpose of contacting and/or registering with us (including your name and contact details) and (c) any other information that you choose to send to us. We shall use such information in accordance with the terms of this Privacy Policy but, whilst we take reasonable precautions to secure any personal data, please be aware that it is not possible to guarantee the security of transmissions over the Internet. By entering your contact details on this Website or by sending an e-mail to us, you consent to the collection, use and transfer of your information under the terms of this Privacy Policy. If you wish us to cease using your personal information, please notify us of this by using our feedback form


We may collect information about you, and/or monitor your use of this Website, for the purpose of providing you with marketing material, including information about special offers and promotions, as well as providing you with information regarding the products that you have indicated are of interest to you. It may also be used so that we can personalise, and assist, your use of the Website and improve the Website generally.


We will treat as confidential all of the personal data you provide. We may however pass this information to any third party who acts as an agent and stores personal information on our behalf and/or to third parties to enable it to perform services requested by you or with your prior consent. We may also share non-personal aggregate statistical data (i.e. information that does not detail you as an individual) with third parties. From time to time we may also pass your details to our subsidiaries or other carefully selected third parties who may wish to contact you with details of offers or services which may be of interest to you. If you do not want us to pass your details on in this way, please notify us of this by using our feedback form


We will fully co-operate with any law enforcement authorities or court order requesting or directing us to disclose the identity of or locate anyone posting any defamatory, obscene or otherwise illegal material onto the Website. We may also disclose information about you in connection with any legal proceedings or potential legal proceedings and in order to exercise our legal rights.


The information you provide to us will be held on our computers. We employ reasonable security measures to protect your information from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage but since data transmission over the internet is inherently insecure, we cannot guarantee the security of data sent over the internet. We will only retain your information for a reasonable period or for so long as either you or legislation permits. If your personal information changes, please advise us of the relevant changes as soon as possible by using our feedback form.

  1. IP address and cookies


We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information. This is statistical data about our users' browsing actions and patterns and does not identify any individual.


For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive and are used to collect non-personal information to track access to this Website. They help us to improve our site and to deliver a better and more personalised service. You may set up your computer to reject cookies although, in that case, you may not be able to use certain features on the Website.

  1. Third party websites

The website contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.

  1. Changes to our Privacy Policy

We may change this Privacy Policy at any time and, if we do so, we will post the changes on this Website so that you may be aware at all times of the information we collect and how it is used. You should check this page occasionally to ensure you are happy with any changes.

  1. Contact

All comments, queries and requests relating to our use of your information are welcomed and should be sent to us using our feedback form.

  1. Law and Jurisdiction


These terms and conditions shall be governed by, and construed in accordance with, the laws of England. Disputes arising from these terms and conditions shall be subject to the non-exclusive jurisdiction of the courts of England.


If any of these terms and conditions should be determined to be illegal, invalid or otherwise unenforceable for any reason, then that provision shall be severed and deleted from these terms and the remaining terms and conditions shall survive and continue to be binding and enforceable.


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