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Pet People

Our new partnership approach starts with regional teams who understand your needs. You can look forward to personal customer service delivered by people who understand your store and your area. When your business performs well, we do too. So we’ll be providing a local Customer Relationship Manager who can offer market insight & product knowledge plus all the latest buying opportunities, as well as a dedicated customer service and accounts team.

Our Heritage

A fresh approach for an established business - Vital Pet Trade Specialist is building for success – recent investments in people, technology and infrastructure mean that together, we have a brighter future. We’ve partnered with the pet trade since 1975. That means we have a wealth of knowledge and expertise to share and the new thinking needed to help retailers grow.

Our Range

  • All brands under one roof - our extensive product range offers choice, helping our customers remain Independent.
  • The products you need, when you want them – purchasing agreements with over 200 manufacturers help us deliver value and reliability.
  • Exclusive, innovative products from global category leaders including new to the UK ranges.
  • New lines every four weeks – to attract consumers and drive sales.
  • Innovative POS solutions.

Everyday Essentials

  • Competitive Price - Our new purchasing team is committed to finding the best products at the best prices.
  • Regular Updates & Support – Check out new products, promotions and updates every 4 weeks or get LIVE updates through V:Drive.
  • Customer Service – Our friendly, knowledgeable team is available Mon-Fri 8:30am - 5pm.
  • Fast delivery – place your order before 12.30pm for next day drop.
  • Payment Options - We accept all major payment options and your regional accounts representative will be happy to discuss your individual requirements.

Intelligent Logistics

  • By using our dedicated fleet and the latest hand-held technology we ensure your order is processed perfectly and the delivery tracked efficiently.
  • New depot structure to ensure our north and south depots are able to meet all your needs.
  • Best practice order picking – barcode scanning and careful packing of small and premium orders.
  • Hot picks – we work closely with suppliers to ensure optimum availability.
  • Flexible ordering – as well as V:Drive we take orders by phone or email.

Quality Service

Latest Technology - We invest in the latest technology to optimise our stock levels so we can fulfil your regular orders and any extras orders everyday.

Maximum Availability - Our experienced stock planning team work closely with suppliers daily to ensure maximum product availability.

Carefully Prepared Orders - Bespoke warehousing solutions allow us to prepare like-for-like products separately, including careful packing of small & premium products to avoid unnecessary damages.

Getting it Right - By using barcode scanning to pick your orders we can ensure a high level of pick accuracy first time.

Tailor Made Solutions

Flexible Ordering - You take control! Place your order in a format that suits you. From phone to email, EDI to V:Drive we’re sure to have a format that works for you. Ask your Customer Service team for full details.

Direct Partnerships

Giving you access to the brands you need under one roof.